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How AI-Powered Workflow Automation Benefits Your Publishing Operations?

Jul, 25 2023 | Publishing Automation
Harish Agrawal

Chief Product & Technology Officer

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In the digital age, meeting customer expectations for convenient access to their preferred journals and eBooks has become crucial. The traditional journal publishing process must adapt to evolving customer demands which necessitates optimizing workflows, and intelligent workflow automation incorporating advanced technologies like AI is the key solution. Real-world statistics highlight the transformative impact of workflow automation on productivity within the publishing sector. According to a Zapier study, 63% of knowledge workers credit automation with helping them combat work burnout, while 65% believe it effectively reduces stress levels. This implies that AI driven workflow automation within journal publishing is aimed to enhance productivity and scale the output for publishers.

 

Prominent Challenges in the Publishing Industry

From submission of the manuscript to final distribution of the journal, the multiple runs of editing, corrections, revisions, and styling, have their own set of challenges.

  • Submission and Review– The authoring and editing phase might require numerous runs. Often, these are delayed due to out-of-sync timelines to manage both peer reviews and edits. Additionally, authors are often researchers first and writers second, which means huge gaps in their proficiency with language and writing tools.
  • Layout Design– Another prominent challenge for publishers comes after the final round of editing. The content design must be optimized for production across screens of all sizes and underlying platforms. All this has to be achieved while ensuring that digital publishing standards are met. Then, there is another round of author and editor proofing.
  • Content Standardization and Management– Finally, the gigantic task of distribution begins. Despite distribution being just a few swipes away with the digital format, it takes significant publisher effort to have it discovered and referred by scholars. XML-tagging, meta-tagging, managing the digital asset repository and ensuring appropriate credits are critical. This requires high-speed, cloud-based archive and license management.

Making Lives Easier for Publishers with AI-powered Workflow Automation Platform

To address the above at scale, publishers must employ cutting edge and efficient technologies to overcome workflow bottlenecks and deliver faster, better, and cheaper journals. In short, they need technology-driven intelligent workflow management platforms.

 

Leveraging artificial intelligence for efficient workflows has the potential to disrupt the publishing industry in many ways.

  • Accelerating turnarounds from content ideation to publishing: Automated grammar checks to assessing language quality and making recommendations for change speed up language quality checks and editing; NLP-based editing tools also facilitate guided editing to improve speed and quality.
  • Improved citation management with cross-linking and referencing from repositories: AI/ML-powered technical diagnosis helps identify missing information and references much faster and more accurately than human checks. It also aids adequate source-tagging.
  • Automated XML-tagging: Completely configurable cloud-based style managers can automate XML-tagging to style the documents according to each journal’s style guide. They also ensure compliance with industry standards. Machine-readable stylesheets reduce manual labor and accelerate layout design.

The most pressing challenge is choosing the right technology partner to facilitate efficiency in publishing workflows using AI services, such that the complexities of the publishing process are simplified via technology. Leveraging an intelligent automated publishing platform that comes with analytics capabilities can help publishers make informed decisions on content style and publishing format. It can also help them discover the most in-demand topics. In short, automation enables publishers to focus on strategic and creative aspects of journal publishing rather than tying up resources. Intelligent workflow automation ensures meeting timelines by streamlining and managing every step of the publishing process.

 

The full-cycle authoring and publishing platform from Integra ensures efficient workflow automation, powered by artificial intelligence. Its intuitive interface and rich functionalities can ease your content production journey. Contact us to streamline your workflows with the latest new technology in book and journal publishing.

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