Join our newsletter community

Stay informed about the latest advancements, emerging trends, and future possibilities in emerging technology like AI, ML.

A Beginner’s Guide to Optimizing AI in Your Publishing Workflow

Sep, 29 2023 | Publishing Automation
Sureshkumar Parandhaman

AVP – Publishing Solutions

  • Share this Blog :

Whether it is Forbes, which has doubled its monthly visitors after unveiling Bertie, or Bloomberg, where a third of published content is said to be produced by Cyborg, diverse applications of AI are revolutionizing the digital publishing space. Globally, AI penetration in the publishing industry is deepening and newer avenues of application are being explored almost every day. 

  

Yet, there remains massive untapped potential that can transform academic and digital publishing at scale. But the potential of AI for publishing can only be unlocked when publishers move from the single dedicated use of the technology to implementing it as an enabler to streamline and optimize the entire publishing process. 

 

Analyzing Current AI Use Cases in Publishing 

AI is performing significant tasks to expedite manuscript movement from submission to publication. 

Grammar Checks 

One of the most popular applications of AI in academic writing is as a grammar checker. Grammar checkers are trained in diverse languages to facilitate the production of high-quality content right from the authoring stage. 

First Review of Manuscripts 

One of the biggest hurdles to being published is getting past the first review stage. This is often extremely time-consuming, as reviewers and editors are all occupied with “more relevant” publishing activities. AI-powered tools conduct the first analysis, accelerating the initial TAT of the manuscript. They accept/reject the content based on research quality and completeness, and its alignment with the journal’s specialization. Additionally, these first reviews streamline publishing workflows by evaluating the extent of editing required, based on language quality and research adequacy. 

AI Drives Over 50% Reduction in TAT 

AI has the potential to massively expedite publishing workflows. One of the largest academic publishers worldwide set new benchmarks of reducing the SLA of first reviews from 5 days to 2 days and overall production time from 24 days to 13 days using Integra’s custom AI-powered solutions. 

Data is King: The Crux of Advanced AI Integration  

The powerhouse propelling AI advancement is data. AI models need to be trained and tested on large datasets for quality, accuracy, and speed. However, data collection poses a significant challenge to effective AI integration in the publishing industry, along with many others. 

  • The biggest challenge is shifting the mindset from considering AI integration as a destination to being a process that evolves with the business. Technology, consumer behavior, and research are always growing, and so should AI models in the scholarly publishing industry. 
  • Data collection, clean-up, and construction for appropriate use by AI models can be time- and cost-intensive. 
  • Without adequate publishing workflow management, AI models for editing and reviewing work in isolation from marketing and consumer feedback. 
  • Lack of technical infrastructure to facilitate scalability and flexibility while ensuring business continuity. 

Optimizing AI for Publishing-Specific Challenges 

The instruments for effective AI integration are sound cloud-based data management and clarity and alignment of goals with integration KPIs. Using an advanced publishing workflow platform can dramatically impact: 

Manuscript Evaluation 

Integrating AI models with market data, peer and customer feedback loops, and industry benchmarks can facilitate predictive analysis. ML models can assess the manuscript to predict its chances of acceptance, citation, sharing, and quality of feedback. These insights can guide further operations and workflows in the publishing cycle. 

Content Personalization 

Assessing user behavior, preferences, and patterns can be instrumental in offering personalized content to readers, improving reader engagement and experience. AI-driven content customization strategies can facilitate content recommendations and clickability of a publication. 

Marketing Campaigns 

One of the oldest applications of analytics is marketing. Analysis of the performance of a published piece, and consumer feedback on the piece can determine the future direction of marketing campaigns. However, it is crucial to maintain compliance with privacy guidelines, which can also be automated with advanced publishing workflow platforms. 

Process Improvements 

The best part about cloud-based publishing workflow management platforms is that they enable the collation of data to evaluate efficiency and refine ML algorithms to optimize all other activities of the publishing cycle. This facilitates continuous evolution of the cycle, fostering scalability and flexibility throughout the process. 

Leverage AI-Driven Optimization 

The most efficient way to unleash the potential of AI is to partner with a technology provider with expertise in transforming publishing workflows. Talk to the experts at Integra to understand your AI and technology and get support for transitioning to cloud-based publishing workflow automation with minimal disruption to business operations.

Get notified
of our latest Blogs

    Nov 28, 2023 | Corporate eLearning

    Beyond Bias: Nurturing a Learning Culture with DEI Sensitivity

    Leaders today acknowledge the importance of incorporating diversity, equity, and inclusion (DEI) in workplace training. Prioritizing DEI in Learning & Development (L&D) programs enhances employee engagement and fosters a learning culture...more

    Nov 27, 2023 | Content Development

    Shaping the Future of Learning: The Human-AI Synergy in Education

    Education is evolving rapidly towards a skills-first approach, largely driven by AI advancements. The AI in education market is projected to hit $47.7 billion by 2030, indicating a major shift towards AI-enhanced learning, with Gen AI playing a crucial role across various educational levels...more

    Nov 24, 2023 | Publishing Automation

    How to Enhance Your Research Paper with a Comprehensive English Language Check?

    Enhance your research paper's language quality with NLP tools: Learn to prepare, review, and refine your manuscript for clarity and impact, boosting publication chances...more

    Nov 24, 2023 | Artificial intelligence

    7 Key Factors in Choosing the Right Custom AI Solution

    Explore 7 advanced factors for choosing custom AI solutions: model transparency, customization depth, data quality, vendor evaluation, ethical AI, and integration strategies...more

    Nov 23, 2023 | Technology Services

    Enhancing Educational Strategies: The Role of Data Analytics in Elevating Student Learning Outcomes

    Explore how data analytics revolutionizes education, enhancing personalized learning and global connectivity. Connect with our experts to transform your educational strategies...more

    Nov 23, 2023 | LMS

    Effective Strategies for LMS Implementation: Essential Do’s and Don’ts

    Explore key strategies for successful LMS implementation, focusing on essential do's & don'ts, customization, integration, user experience, and future scalability...more

    Ready to get
    Started with
    integra?

    Sign up for our
    AI Newsletter