Big data is not a fad for publishers anymore

August 16, 2018

Publishers today are beginning to understand that Big Data is not a fad. They have started leveraging it in their business to stay ahead of the curve and to be competitive, more so when dealing with authors, agents, and retailers. Now with clear data about an author’s success rate and detailed understanding of his/her strengths in a particular genre, acquisition of new titles has become smarter.

Not just this, publishers now have a say with retailers on the placement of books on the shelves based on data compared to how retailers were calling the shots until a few years ago. Social media is now seriously being viewed by publishers as a data source on consumer buying behaviors and trends. In higher education Big Data provides great insights into student interaction with subjects and can provide decisive intervention with digital learning enhancements.

For more details, check out articles at

http://bit.ly/24quwo2

Recent Articles

Research Integrity: Ensuring research trustworthiness

Research integrity refers to adopting the best research practices that give people confidence and trust in the findings of the research outcomes. Integrity in research is generally achieved by strict adherence to the set of ethical principles set by the research...

2023 Learning & Development trends you need to know

Table of Contents Introduction Learning & Development trends to watch out for in 2023 How key industries will manage talent risk in 2023 with eLearning • Aviation • BFSI • Manufacturing • Healthcare & Pharma Conclusion: Making an impact with...

How closed-loop is redefining Ed-Tech?

How closed-loop is redefining Ed-Tech?

While there have been significant technological advancements in recent years, with billions of dollars invested in integrating technology into schools, the impact of digital transformation on student outcomes has been minimal to date. Even when teachers have been...

Other Articles

2023 Learning & Development trends you need to know

Table of Contents Introduction Learning & Development trends to watch out for in 2023 How key industries will manage talent risk in 2023 with eLearning • Aviation • BFSI • Manufacturing • Healthcare & Pharma Conclusion: Making an impact with...

read more
How closed-loop is redefining Ed-Tech?

How closed-loop is redefining Ed-Tech?

While there have been significant technological advancements in recent years, with billions of dollars invested in integrating technology into schools, the impact of digital transformation on student outcomes has been minimal to date. Even when teachers have been...

read more
Redefining Pedagogy through Advanced eLearning Techniques

Redefining Pedagogy through Advanced eLearning Techniques

Redefining Pedagogy through Advanced eLearning Techniques   Initially, eLearning, which uses technology to deliver training and education, was considered a nice-to-have within traditional systems that focused on the book-based, classroom-oriented approach. Now,...

read more
Building a Future-ready Learning Eco-system

Building a Future-ready Learning Eco-system

The age of all things connected; the age of the ‘instant’ generation   The English alphabet has all but lent its last letter to name a generation. The baton has passed on to the Greeks. Gen Z has made way for Gen Alpha. To demystify, members of Gen Z are ‘digital...

read more