Big data is not a fad for publishers anymore

August 16, 2018

Publishers today are beginning to understand that Big Data is not a fad. They have started leveraging it in their business to stay ahead of the curve and to be competitive, more so when dealing with authors, agents, and retailers. Now with clear data about an author’s success rate and detailed understanding of his/her strengths in a particular genre, acquisition of new titles has become smarter.

Not just this, publishers now have a say with retailers on the placement of books on the shelves based on data compared to how retailers were calling the shots until a few years ago. Social media is now seriously being viewed by publishers as a data source on consumer buying behaviors and trends. In higher education Big Data provides great insights into student interaction with subjects and can provide decisive intervention with digital learning enhancements.

For more details, check out articles at

http://bit.ly/24quwo2

Recent Articles

The Top 6 Cloud Optimization Strategies

As business resilience and digital acceleration become increasingly central, companies are turning to cloud computing to store, manage, and process large volumes of critical data.  While the cloud offers adaptability, security, and scalability, it can also be...

Re-imagining customer support with GPT-based technology

Re-imagining customer support with GPT-based technology

As advanced human-like algorithms and immersive experiences such as chatbots flood the market, end-users are no longer satisfied with narrow interactions with last-generation bots while using digital products and services.  This dissatisfaction becomes more...

Prepare for a digital-first future with Microservices

Digital transformation is no longer a nice-to-have. As disruptive technologies alter customer expectations almost in real-time, businesses are finding they must innovate and digitize rapidly at scale or risk losing mindshare and market share. However, the race to...

Other Articles

The Top 6 Cloud Optimization Strategies

As business resilience and digital acceleration become increasingly central, companies are turning to cloud computing to store, manage, and process large volumes of critical data.  While the cloud offers adaptability, security, and scalability, it can also be...

read more
Re-imagining customer support with GPT-based technology

Re-imagining customer support with GPT-based technology

As advanced human-like algorithms and immersive experiences such as chatbots flood the market, end-users are no longer satisfied with narrow interactions with last-generation bots while using digital products and services.  This dissatisfaction becomes more...

read more

Prepare for a digital-first future with Microservices

Digital transformation is no longer a nice-to-have. As disruptive technologies alter customer expectations almost in real-time, businesses are finding they must innovate and digitize rapidly at scale or risk losing mindshare and market share. However, the race to...

read more

Research Integrity: Ensuring research trustworthiness

Research integrity refers to adopting the best research practices that give people confidence and trust in the findings of the research outcomes. Integrity in research is generally achieved by strict adherence to the set of ethical principles set by the research...

read more

2023 Learning & Development trends you need to know

Table of Contents Introduction Learning & Development trends to watch out for in 2023 How key industries will manage talent risk in 2023 with eLearning • Aviation • BFSI • Manufacturing • Healthcare & Pharma Conclusion: Making an impact with...

read more