What does NLP mean in the Learning and Digital Publishing domains?

October 3, 2019

Artificial Intelligence (AI) has been pervading the digital publishing space quite effectively of late, easing out labor-intensive processes and streamlining several services across the spectrum, Natural Language Processing (NLP) is yet another interesting phenomenon that has gripped the attention of those in the learning and digital publishing arena.

With such innovation taking place at a rapid pace, what’s in store for digital publishers and their audiences?

Aiming for precision and context-sensitivity

One of the primary issues with several ‘keyword-based’ analysis systems is that they lack precision. They often count words as ‘character strings’ so that analysis runs faster, but doing so removes crucial contextual understanding and insight, making word matching difficult. It is here that NLP can add value owing to its differentiated offering.

With semantic cognition at its core, NLP understands each word on a page as a human brain does. This allows it to extract the true meaning, resulting in more insightful and precise classifications. 

Replicating human understanding to create better experiences

We humans typically use all our senses to code experiences internally. The technical term for this is `internal representation’, given that the word `imagery’ does not immediately conjure up the role of hearing, feeling, tasting, smelling, and movement in the coding of experience. 

NLP cognitive solutions have the ability to replicate human understanding and read content the way humans do, owing to semantic technology that can make sense of subtle changes in the meaning of words, specific to their context.

Creating highly personalized content

NLP aids granular data analysis. This is at the intersection of other data types, such as demographic, psychographic, or behavioral data, and can drive insightful understanding of user preferences. This is an important step towards enabling the creation of tailor-made content that suits distinct user segments.

Reorganizing data to understand the audience better

Advanced cognitive technologies such as NLP not only enable publishers to turn silos of data into orderly profiles, but also analyze responses to digital learning content and predict the kind of content that works for them, both in the present and also for the future. Equipped with this data, publishers will have the means to significantly meet user demands at a rapid pace and continue staying attuned to their growing needs.

The bottom line

For the average consumer, AI and its associated technologies such as NLP might mean more automation and, in effect, more time on their hands. For publishers, however, it promises a whole new world of possibilities. From gaining perspective through a unique understanding of audiences to optimizing content, publishers can save both cost and time. 

What’s more; NLP is set to do a lot more.

Powered by NLP and AI, iAuthor is an intuitive, collaborative content authoring and editing platform that enables publishers to achieve rapid publication cycles – from manuscript processing to delivering print-ready PDFs or multiple e-formats ready for distribution.


Recent Articles

More Productive Learning? Give these Gamification Techniques a Go

More Productive Learning? Give these Gamification Techniques a Go

The story of diminishing returns   If education is the playing field within which formal learning occurs, then it is safe to assume that students are expected to demonstrate positive cognitive, affective, and conative changes in behavior in this space. Yet, as...

The Main Hazards Of Custom eLearning Development And How To Avoid Them

The Main Hazards Of Custom eLearning Development And How To Avoid Them

Custom eLearning development shouldn’t contribute to the already mounting stress levels of your team. Use this guide to avoid the obstacles and make the most of online training outsourcing. Minitab Crack Obstacles In Bespoke eLearning Development And How To Overcome...

Other Articles

The joy and challenges of creating a sustainable business.

The joy and challenges of creating a sustainable business.

“We but mirror the world. All the tendencies present in the outer world are to be found in the world of our body. If we could change ourselves, the tendencies in the world would also change. As a man changes his own nature, so does the attitude of the world change...

read more